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The Publisher's Gambit with Gordon Borrell
The forces of digital disruption, industry consolidation and a pandemic have coalesced to reshape the media landscape and created a swath of fresh opportunities for publishers, broadcasters, and radio stations.

Media organizations that take strategic risks are more likely to capture new revenue streams while those that don’t will be captured in the growing wave of consolidation.

Gordon Borrell, Founder of Borrell Associates, joins us for a virtual fireside chat to discuss actions publishers, broadcasters, and radio stations need to take now in order to thrive over the next decade against a backdrop of digital disruption.

What you’ll learn:

- The 10-year outlook for the media industry
- The $94 billion in local digital advertising and hottest digital products you need to start selling
- Urgent actions publishers, broadcasters, and radio networks need to take today to survive and thrive tomorrow
- Tips and tricks for revenue leaders on boosting digital pipeline and conversion

Who’s it for?

- Revenue leaders and strategy managers in the media industry including news publishers, broadcasters and radio stations

Speakers:

- Gordon Borrell, Founder, Borrell Associates
- Vishal Teckchandani, Host & Moderator, Vendasta

RSVP today to avoid disappointment as spots are limited! Don’t forget to submit your questions for Gordon in advance of the event when you sign up.

00:47:00

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Speakers

Gordon Borrell
CEO @Borrell Associates Inc.
Gordon is considered the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in advertising and media trade publications, as well as The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media.
Vishal Teckchandani
Content Editor @Vendasta Technologies
A former news reporter and TV host, Vishal Teckchandani helps bring together content experiences at Vendasta Technologies. Before coming to Canada, he worked for some of Australia’s leading publications during a period of consolidation including Livewire, AB+F Magazine, InvestorDaily, Manly Daily, and Nine Network.